The power of Tesla’s community.
alasaarela
April 24, 2020
One of Tesla’s strongest competitive advantages is its well-managed community strategy. Tesla has converted its drivers into true fans, who join their local Tesla clubs.
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One of Tesla’s strongest competitive advantages is its well-managed community strategy. Tesla has converted its drivers into true fans, who join their local Tesla clubs. They arrange events and share their passion for their car on social media channels.
In the age of AI, an active community can be a company’s greatest asset. Tesla doesn’t have to spend money on advertising because their community spreads the word on their behalf. Social media algorithms favor this organic grass-roots engagement, keeping Tesla on top of your mind at all times.
Tesla created a product that consumers love and enabled them to share their experiences with others. This has placed Tesla at the top of the car industry, threatening the positions of the incumbent car manufacturers.
One of Tesla’s strongest competitive advantages is its well-managed community strategy. Tesla has converted its drivers into true fans, who join their local Tesla clubs.
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